The language we use when chatting to people or writing to people is just too important not to be intentionally and fully aware of. The words we use and the tone we use is perhaps the definitely the most powerful tool we have. At risk for the entrepreneur is the opportunity to appropriately connect with new audiences and to in time, build a group of new customers and clients.

Let me share with you just 10 words for you to consider to use to ensure we are the best of communicators.

For email marketers, the importance of using the “right” words cannot be overstated. Which words or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a purchase?

Which words to use in local brick and mortar businesses? Which words do our shop front people use?  Which words do we use in our blog articles, in our autoresponder letters?

Our aim is to fully connect, to engage and to build a trusting relationship with all people.

Many words have the ability to motivate. The trick is determining which ones work for your business and for particular situations.

Try some of the following “excellent connecting words” in your next email or social post. And use them in your person to person, print marketing and on your website too!

• You:  As if you are speaking directly to the customer. Make it about the reader, not about yourself.
• Because:  Give customers a compelling understanding to take action.
• Free  Don’t underestimate the appeal of “free.”  It`s often over-used but…
• Value:  Highlight the value that customers receive for their money.
• “Cost” or “price” implies losing something – in this case, money.  Don`t use!
• Guaranteed:  Make readers feel they have everything to gain and nothing to lose.
• Amazing/incredible:  Customers respond to something new and out of the ordinary.  But be careful not to overuse these terms, or you lose your power!
• Easy:  Let people know how much easier life will be with your product or service, and then make it simple for them to take the next step in the purchasing process.
• Discover:  Let them know there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.
• Act now:  Motivate an immediate response with a limited-time offer.
• Everything included/everything you need:  Let it be known that your product or service is all your customers will have to buy in order to achieve their goal.  Who really wants an upsell?

And the best thing to do is:   ‘Listen’ to what the customers’ needs are. Listen to their questions. And let them know that they are being heard… before any selling takes place.